BEST PRACTICES FOR USING PREDICTIVE ANALYTICS IN PERFORMANCE MARKETING

Just How Predictive Analytics is Changing Performance MarketingWhether you're anticipating project performance for a customer or your company's own campaigns, predictive analytics provides a beneficial primary step to data-driven decision-making. However, it's important to remember that predictive versions are possibilities, not guarantees.

How Anticipating Analytics is Transforming Efficiency MarketingWhether you're anticipating campaign performance for a customer or your agency's very own initiatives, predictive analytics gives a useful first step to data-driven decision-making. Nevertheless, it's important to bear in mind that anticipating models are likelihoods, not warranties.